Anyone that knows me, knows that I love a good gin.
As a designer, I also have an appreciation for a great packaging design. Recently, when I was on holiday, I took an indulgent trip to a winery to sample some of the local brew. It was a family run joint with a long history and some great tasting wine, they had recently redesigned their wine labels to something a bit more modern and sexy. The reason being that the average wine consumer will pick a bottle depending on how nice they think the bottle looks (or how expensive it is!), If they’re looking for something new to drink. It made me think about the gin renaissance that we live in now. Gin has always been around but the demand for craft and premium gin is at an all time high. Once a drink that was referred to as ‘mother’s ruin’, it’s now the trendiest alcohol of them all. With demand at an all time high and with the explosion of micro-distilleries that have popped up all over the country, standing out on a bar or supermarket shelf is critical.
Below are some examples of gin bottles that have all tried to do something a little bit special.
Isle of Harris
This award winning bottle design pays homage to its island namesake.
The tactile grooves and ridges on the glass evoke the waves which lap along the beaches. The aquamarine hue which emits from the bottom of the bottle reminds us of the paradise coloured beaches of the west coast of Scotland.
Great detail has gone into the paper label as well with no two being exactly identical with the use of copper and kelp flecked paper.
It’s only fitting that a Mediterranean gin has a bottle design that pays tribute to it’s sea and sky. The glass bottom curves upward to echo the movement of a wave and adds a unique touch to it’s clean and unfussy design.
The blue hue in the glass is a subtle nod towards clear blue skies and a delicate botanical pattern completes the body of the bottle with the silhouettes depicting the ingredients within.
It’s a delicate and well-thought out design that gives the bottle a premium presence.
Less intricate but certainly more quirky than the other bottles on this list. It has a lovely, unexpected look to it – the fact that it resembles an old-fashioned pint of milk that would be left on your doorstep, is charming. The floral pattern and logo are playful and work well with the simplicity of black on white.
It’s youthful, it’s friendly and it doesn’t try too hard.
Gillemore Magical Gin
This matte black bottle is both mysterious and mischievous!
Gillemore’s chemistry flask design really stands out and the fact that it’s black adds to the mystique. It gives it an almost potion-like appearance.
The logo and labelling have been kept simple which lets the packaging really speak for itself.
Gin can be the prefect medicinal tonic (hah!) to a bloody hard day. Legend Distilling have capitalised on this with the idea of having a bottle designed to look like something the doctor would order which ties in the name just nicely.
The illustration is a lovely touch and adds to the overall whimsical look and feel of this particular gin.
The shape of this bottle is very simple but comes to life with it’s bright blue hue. This is married well with the copper of the wrap-around illustration. The gorgeous colour combination represents both the copper still in which the gin is made in and the colours from the pool that the gin is named after in the Surrey Hills.
On first glance, the illustration appears just to show intertwining botanical ingredients but if you look a little closer there are actually some hidden characters. These characters come from the local legend that surrounds the pool in which the gin gets it’s namesake:
Legend has it that, back in the 13th Century, a beautiful young woman was bathing by the pool when a man on horseback approached. The stranger, overcome by her beauty caused her to swim deeper into the lake, where she drowned. The horse rider was said to be non other than evil Prince John, brother of King Richard, and the drowned maiden is said to haunt the lake at midnight…