We followed the overarching brand guidelines of the International Bowel Cancer Campaign organisation as a basis for the design, building on this further to create a differentiated identity for the campaign. As it was important to raise awareness of the importance of biomarker testing, it was crucial for key information to be displayed in easily navigable, visually engaging way.
We worked closely with Axon to develop a series of bespoke infographics that would be used on both the website and marketing materials to represent key areas of ‘what’, ‘why’ and ‘how’. We added a vibrant lime green to the existing palette as an additional section and accent colour. The website featured both animations and infographics to convey complex information clearly. It automatically backs up to cloud storage to ensure a recent backup is always available even in the event of server disk failure.
The campaign materials were well received by both the colorectal cancer associations and patients, providing newly diagnosed individuals with key information on the importance of biomarker testing. As a result the uptake on testing increased, and inevitably assisted in the early treatment of colorectal cancer.