The deliverables initially included branding and marketing materials which later extended to a full suite of event materials and a responsive website. We worked closely with Axon to create a logo and a small marketing piece to ensure the campaign’s goals were met prior to rolling out the branding across all products and platforms. The visual identity comprised of a sensitive colour palette of blue, burgundy and grey following the ENHS brand.
We were provided with a series of statistics around head and neck cancer which we developed into a bold infographic communication style, combined with a clever typography to grab the reader’s attention. Limited text enabled strong messages to be conveyed, graphically describing the facts around the symptoms and preventatives of head and neck cancer in a consistent tone. A series of infographical and illustrative elements provided options for use within a particular product, dependent on its intended audience. For industry directed materials, we keep the designed elements simple on a white background to allow for key messages to be displayed in a clear, concise way.
The campaign was well received by both industry representatives and wider groups, providing a space for medical experts to come together and share their expertise ultimately improving outcomes for patients.