The design for the phase one B2B communications was centred around a corporate look and feel, with the aim of delivering information in a clear, concise way. The deliverables for this phase of the campaign were postcards, pull up banners, HTML emails and a doctor / patient PDF tool.
Phase two of the project was marketing communications for the consumer audience; women residing in the UK aged 18 to 30 who may have had entrenched views around contraception. The brief was to produce fun, engaging materials that would offer a lighthearted tone to the product FAQs. We created a Myths and Facts brochure and infographics in a comic book style with a superhero character, aptly named NuvaWoman. She represented a strong, modern, straight-talking woman unafraid of change.
All elements of the Nuvawoman comic style were created in-house through a thorough process of sketching, colour palette development and typography with continuous review and input from the client.
After the release of the first materials we created a supporting comic-style infographic. This combined a medical style of illustration with the previous comic-style, and contained practical information on Nuvaring’s application.
Both phases were successful in their purpose, providing key information in a visually engaging way through B2B and B2C communications. Merck released a worldwide sales figure of over $40 billion for Nuvaring in 2016.