We undertook extensive research with the Foreign Students management team and the wider community in order to establish how we could position the organisation to be the first port of call for resources and information.
We created a logo and brand which is visually accessible and engaging to all students across all countries. We used a modern colour palette of orange and turquoise and bold typography to bring an element of vibrancy to what can be an overwhelming subject for international students. The brand was rolled out across a suite of marketing materials including brochures, bookmarks, flyers, business cards, pencils and merchandise. The organisation also advertised across various platforms including the London Underground.
The website was built from the ground up with full CMS using Drupal open source software. It is fully content managed with embedded social media and the flexibility to allow for new technology to be included.
We created a vibrant, modern brand for Foreign Students, which through the use of focus groups, proved to have international appeal to students seeking resources to assist them in studying in the UK.