We built a map based game for JLT. The game randomly selects a country in which they operate and asks the visitor to find it on the map. If the correct country is chosen the user gets maximum points for that round. If the wrong country is chosen a line animates between the selected country and the country they were asked to find. The closer the guess was, the shorter the line will be and the more points the user receives. When a country is selected the JLT representative there is highlighted.
A leaderboard was used to create a competition with the highest scorers winning prizes, which also made it easier to collect contact information from the visitors.
The game created a great atmosphere as colleagues competed against one another. We developed the trade show game within a tight timeframe.
The JLT team were delighted with the results; it helped them stand out from their competitors and created a buzz. As visitors gathered at the stand, it created a comfortable atmosphere in which worthwhile conversations were easier to initiate.