Lime Talent is a FMCG and hospitality recruitment agency based in London. They offer a professional service with honesty and a passion to match clients and candidates quickly and efficiently.

We were invited to design a new brand and website for the company in order to create a strong and individual brand tone which would differentiate them from competitors. Our extensive research process outlined the importance for talent and recruitment sites to be easily navigable for both clients and candidates.

We developed a series of concepts which aligned with the consumer goods industry using a striking two colour palette. The chosen design used a bespoke graphic of a lime for the logo with a green to match, paired with a playful sans serif font in a bold purple.

The bespoke illustrative style was carried through into a suite of print and digital materials including business cards and social media banners. Following the brand roll-out we worked closely with the team to create a clean, easily navigable Drupal site. This provided a simple content management system and a platform that allows two access channels – client and candidate.

The uniqueness of the logo mark and the bold colour palette teamed with a highly recognisable, focussed site provided a strong brand identity for the company.

The new brand and website were extremely well received by the client, and the new identity gave the company a needed boost in visibility. They are now regarded as one of the most trusted and successful recruitment agencies in the UK specialising in FMCG and hospitality.

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