We developed a series of concepts which aligned with the consumer goods industry using a striking two colour palette. The chosen design used a bespoke graphic of a lime for the logo with a green to match, paired with a playful sans serif font in a bold purple.
The bespoke illustrative style was carried through into a suite of print and digital materials including business cards and social media banners. Following the brand roll-out we worked closely with the team to create a clean, easily navigable Drupal site. This provided a simple content management system and a platform that allows two access channels – client and candidate.
The uniqueness of the logo mark and the bold colour palette teamed with a highly recognisable, focussed site provided a strong brand identity for the company.
The new brand and website were extremely well received by the client, and the new identity gave the company a needed boost in visibility. They are now regarded as one of the most trusted and successful recruitment agencies in the UK specialising in FMCG and hospitality.