We spent time in consultation with the client in order to fully understand the message they wished to communicate. It was important for the tone of voice to represent an expert position while presenting dynamic, bite-sized and coherent material. We researched appropriate graphic styles, and from here, developed a moodboard and story board in the brand style. This key phase allowed Parker Fitzgerald to see a visual narrative, understand time frames and transitions, and gave them more control over final outcome of the deliverables.
The simple, flat vector style animation was ideal for presenting statistics and text elements to the viewer. By using the limited suite of icons in a targeted way, we were able to give meaning to the transitions allowing the story to be told in a direct and dynamic way. Apart from presenting the animation online through social media platforms and the website, we also created a bespoke videopak which Parker Fitzgerald could use at events and client meetings.
The finished product was extremely well received by both Parker Fitzgerald and their clients. The information presented through visual animation showed Parker Fitzgerald are highly innovative, as well as leaders in their field of expertise.