We used the solid downward bars of the portcullis to create a strong graphic device that implied something hidden and protected. The ability to see through the bars also referenced Portcullis Security’s proactive response to network penetration testing, acting as spies themselves in order to discover their client’s security weak points.
We developed a palette which reflected the various aspects of their business offering and displayed this through the portcullis-style graphic device over large image areas on the brochures covers. This approach unified the product suite in style but allowed differentiation in areas of expertise.
We used a strong, clean font suite of Hypatia and Corbert to provide a modern, legible page architecture.
The refresh was extremely well received by the business and clients, propelling the company to a higher visibility status whilst maintaining their historically positive reputation.