The brief was to maintain the strong historical roots of the logo whilst evolving the brand language and visual presence to set them apart and cement their place as a longstanding reputable firm. The company pride themselves on being forward thinking, cutting edge and on the at the forefront of new technologies and science, therefore it was important for these aspects to be represented through the new brand.
We worked with Reddie & Grose to develop a secondary colour palette for their marketing materials which was applied to a folder and inserts piece to be used by the firm to give to prospective clients as an easily navigable way to search for specialists in areas of interest or relevance. It was a constant frustration of the firm to find imagery that represented the brand when required, therefore we believed the best solution would be to create an image bank that employees could access and provide to creative teams to use within their print and online materials. The imagery was industry related and at times abstract and conceptual which linked to the ideas of thought, innovation, expertise and science. The custom treatment devised for Reddie & Grose also presented the company in a modern cutting edge way.
The rebrand and materials were extremely well received by the company, differentiating them from their competitors and increasing their presence to attract top tier graduates.