The aim of the rebrand was to raise more awareness of the charity and help to increase donations and support. The brand had become stagnant and outdated and this was affecting how much traffic the organisation was receiving to their website – the bounce rate was unusually high and donations were dwindling.
We were asked to modernise their brand without departing from the current look completely as the organisation had an established recognized brand. We developed an updated logo that used contemporary fonts and a modern name placement as well as creating a striking icon and tweaking the colours to create a bolder, more engaging look.
The previous website was extremely text heavy with little engagement with the user and required a complete overhaul. We designed a magazine style website that focused on cementing the brand visually, and representing women through engaging imagery. Content was cut down significantly and a breadcrumb was introduced to make it easier to navigate around the site.
As a result of the brand refresh and new website, the bounce rate has decreased significantly and the charity are seeing an increase in engagement across social media and donations.