June 2025

How to lead in B2B marketing

36 mins

🎙 New Episode Alert! 🎙

In episode 8 of Beyond the Brief,  we sit down with the fabulous Amy Smith, Communications Director of one of the world’s leading independent insurance brokers - The Ardonagh Group. 

Amy talks about her 20+ years working in Marketing in a challenging and highly competitive sector. We discuss the Marketing Landscape for brokers, how to connect with B2 audiences and the impact of digital transformation. 

This is a brilliant episode packed with marketing insights from an industry heavyweight.

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