Brand.

Fusing creative and strategy to uncover your brand’s true purpose.

Why brand matters
You need to resonate with the right audience by telling an authentic story. Because today – more than ever – customers want to experience who you are, while feeling understood and valued.

It all starts with asking the right questions. Bring your business goals to life with a brand strategy that revitalises your business and reignites external (and internal) conversations. So you’re unified around a common purpose.

The right name – or the wrong one – can be the difference between success and failure. Our strategic process explores every angle, whether you’re bringing a new product to market, adding a new service, or launching a whole new business. We have the experience to carry out intensive competitor analysis, rigorous market testing – and can avoid tricky Intellectual Property traps. So your business can reach the (almost) impossible.

We use your brand strategy as a launchpad to inform and inspire the creative process. We blend valuable insights from in-depth customer and competitor research with our conceptual design approach, to help guide our creative thinking. All of these components are carefully crafted together to help bring your brand to life.

Your tone of voice is the way your brand speaks and communicates. What you say and how you say it should be as unique and authentic as your visual identity. We’re here to make sure your tone of voice resonates with the audiences who matter to your brand.

How your brand reaches and engages your audience is a critical part of brand strategy. Brand activation is ultimately about how you will go to market and this could be through events, social media, campaigns, PR and advertising. We have the knowledge and expertise to help bring your brand to life by creating meaningful customer experiences through the right channels.

Showing your brand consistently is as vital as building a brand that connects with your audience. This involves a strategic and holistic approach across all channels and touchpoints, such as brand identity, messaging and tone of voice. With our expertise in brand systems management, we help you maintain your brand’s integrity in all interactions with customers and stakeholders.

Our brand process

01

Plan

Agreeing the scope, planning project timelines and getting budget approval, to ensure we're all on the same page.

02

Discover

A collaborative workshop to learn about the key drivers for the project and set KPIs for success.

03

Research

Conducting the ‘three C’s’ of research; client, customer and competitor; to explore your brands position and plan your strategy based on real insight.

04

Strategy

Developing your brand strategy document, establishing a solid foundation for your brand's growth and guiding the overall brand creation process.

05

Creation

Designing and establishing your new or revised brand identity across various channels.

06

Activation

The activation of your brand across, print, digital, social and experiential channels. 

07

Management

On-going brand management and up-keep from our dedicated brand guardianship service.

We’ve worked with brands just like you

Creating unforgettable connections through smart strategy, expertly crafted creative, and captivating content.
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The rumours are all true...

The inspiration station

Learn the brand secrets nobody else is talking about.
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