The inspiration station

The thoughts and musings from a London brand and design agency

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Featured article
Culture
Sustainability

NU Creative’s journey to becoming a certified B-Corporation

At NU Creative, we’ve always believed in building brands that matter—brands that make a real difference to people and…
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Marketing
Strategy
Social
Social SEO is the new hashtag: how to write captions that get found in 2025

There was a time when posting on Instagram (or TikTok, or LinkedIn) meant picking a…

The impact of social media on brand reputation thumbnail
Digital
Content
Marketing
Social proof for websites: the secret to trust, traffic and better SEO

Social proof for websites: the secret to trust, traffic and better SEO.  It might seem…

Humanising B2 B brands Thumbnail
Content
Marketing
Digital
Humanising B2B brands: Why emotional connection drives business growth

Emotional branding is your secret weapon in B2B. Read on and discover how humanising your…

When and how to rebrand your business Thumbnail
Brand
Content
Marketing
Digital
Strategy
When and how to rebrand your B2B business: strategy, values and identity

In a fast-moving world where brands are constantly evolving, even the most established…

How to make your marketing budget work harder without spending more Thumbnail
Marketing
Digital
Strategy
How to make your marketing budget work harder without spending more

Marketing budgets are a tricky thing. Spend too little, and you risk not gaining…

The ultimate guide to SEO and content marketing using SE Ranking Thumbnail
Content
Marketing
Digital
The ultimate guide to SEO and content marketing using SE Ranking

SEO and content marketing are two sides of the same coin. And without one, the other…

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Proof in the purpose: how B Corp certification drives business success

March 2025 is B-Corp month, and as a recently certified business, we’re here to highlight…

Why strong branding wins bids and tenders for B2 B businesses Thumbnail
Brand
Bids & Tenders
Design
Eight reasons why branding and design matters in bids & tenders

Winning a bid isn’t simply about having the best offer. In fact, it’s frequently not the…

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