June 2025

The CMS built for performance: Why Craft is our top choice for serious brands

When it comes to building a high-performing website, the platform you choose matters. At NU Creative, we’ve worked with countless content management systems, from Drupal to Django & WordPress. And Craft CMS stands out every time. 

Why? Because it combines exceptional performance, intuitive usability, and the flexibility to scale with your ambitions.

Whether you're refreshing your digital presence or launching a bespoke platform from scratch, here’s why we believe Craft CMS is the smart choice for brands that demand more from their websites.

In a nutshell: why Craft CMS works
  • Craft CMS is fast, flexible, and built for bespoke design.
  • It delivers performance, scalability, and SEO benefits out of the box.
  • Editors love it, developers trust it, and your audience benefits from the experience.
What is Craft CMS – and how is it different from WordPress?

Craft CMS is a flexible, content-first platform that lets you build structured, custom websites without the limitations of pre-defined themes or plugin overload. Compared to WordPress, Craft offers cleaner code, faster load times, and a fully tailored content model - making it ideal for serious brands and enterprise projects.

It’s also built with performance in mind, supporting headless CMS architecture for even faster front-end delivery.

Why do content editors love Craft CMS?

Let’s start with the people who’ll be using your CMS day in, day out: your content team. Craft CMS gives them real editorial freedom, without needing to loop in developers for every small change.

Its clean, user-first interface makes content creation feel less like an uphill battle and more like a creative process. With matrix blocks and component-based page builders, editors can create dynamic layouts from scratch - no code required.

Is Craft CMS good for SEO?

Absolutely. Craft CMS gives you full control over the SEO essentials:

  • Custom meta titles and descriptions
  • Editable image alt text
  • Clean, semantic URLs
  • Structured content blocks for rich snippets

And because you’re not bogged down by unnecessary plugins or bloated templates, your site stays fast and easy to crawl - two things search engines love.

For even stronger results, pair Craft CMS with headless architecture and Google’s Core Web Vitals metrics become much easier to nail.

How does Craft CMS support business growth?

Craft doesn’t box you in. Its modular, scalable structure makes it easy to:

  • Manage multi-site environments
  • Serve personalised content to different audiences
  • Integrate with CRMs, APIs, and custom back-office tools
  • Automate content workflows with structured fields

It’s the perfect foundation for building a flexible CMS platform that evolves with your business needs—without needing to rebuild from scratch every time.

Is Craft CMS secure and reliable?

Security is never an afterthought with Craft. Its robust permissions, built-in maintenance tools, and active developer community mean vulnerabilities are quickly patched. Craft also supports secure updates and long-term support (LTS) versions, so your site stays safe—without introducing chaos every time there’s an update.

And when using a decoupled front-end (headless), your attack surface is even smaller, giving you speed and peace of mind in equal measure.

How much does Craft CMS cost?

Craft CMS offers unbeatable value:

  • $399 one-time licence
  • $99/year for ongoing updates (optional)

That’s a fraction of what some enterprise platforms charge annually. And instead of spending on software bloat, you can invest in custom Craft CMS development that makes a tangible difference to your site’s performance and usability.

Why we build with Craft CMS

At NU Creative, we partner with purpose-led brands that need more than just a brochure site. They need flexible, scalable platforms that support content-rich journeys, reflect their values, and deliver real business results.

Craft CMS empowers us to build beautifully branded, high-performing websites—tailored to our clients' audiences and goals. If you're looking for a CMS that performs under pressure, adapts with your business, and empowers your team—Craft is our go-to recommendation.

Want to explore what it could do for you? Let’s chat.
 

FAQs: 

What is Craft CMS and how is it different from WordPress?
Craft CMS is a flexible, performance-driven CMS that lets you build fully custom websites. Unlike WordPress, it’s not reliant on themes or plugins and gives developers and editors complete creative freedom.

Is Craft CMS good for SEO?
Yes. Craft gives you full control over key SEO elements like metadata, alt text, and structured content. It also supports fast load times and headless builds, both of which improve search rankings.

Can I use Craft CMS for eCommerce?
Definitely. With Craft Commerce, you can build highly tailored eCommerce experiences that go far beyond standard checkout flows.

Is Craft CMS suitable for enterprise websites?
Yes. With multisite support, flexible user permissions, and strong security protocols, it’s a great fit for enterprise-level digital platforms.

How much does Craft CMS cost?
The Craft CMS Pro licence is $399 (one-off), with optional $99/year updates. It’s cost-effective compared to enterprise platforms and doesn’t require third-party plugin fees or maintenance overheads.

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