We developed a fresh and youthful brand designed to support young people who struggle to excel within traditional educational settings.
THE BACKSTORY
The Futureneers is a social enterprise setup to provide alternative educational opportunities that help young individuals focus on what matters to them, and provide the tools needed to maximise their own potential, regardless of their stories so far.
THE PROBLEM
As a brand new start-up social enterprise, The Futureneers had yet to develop its own visual style, and at the time had only a very basic logo, so we were approached to develop a fresh new visual identity. The brands new look had to be one that was approachable, a little quirky and importantly, be accessible – as The Futureneers would be dealing with schools and other establishments within the educational sector.
THE SOLUTION
The discovery phase was our first step. We researched into other competitors in the space and spoke in-depth with the company founder Jon, to understand how he envisioned the brand growing along with the flexibility he would need within the overall new look and feel.
We developed a fresh new logo, alongside a flexible colour palette that consisted of bold, statement brights complimented with pared back secondary shades – allowing opportunity in the branding to be loud and engaging, or subtle and sophisticated.
Understanding that real photography could potentially be difficult to obtain, we also looked to develop various pattern elements that played with those initial ideas of ’square pegs in round holes’ to build out the identity, again these assets gave the option to change the tone of a conversation.
We used animation to bring some of the patterns to life, and delivered a simple suite of motion graphics for use across social media platforms to support the brands message, and help drive engagement rates.
THE RESULTS
The new brand has been incredibly well received and has allowed the CEO of The Futureneers to be taken more seriously when engaging with larger organisations.
