We love nothing more than crafting beautifully effective brand experiences for ambitious companies in financial services. The strength of our creative partnerships is demonstrated by our long-standing relationship with Inver Re, as we supported the business across a range of a brand activation services with their refreshed visual identity.
THE BACKSTORY
Inver Re is an independent specialist risk strategy and reinsurance broker that works with clients within a complex and often evolving risk landscape. We have worked with their parent company, Ardonagh Group for a number of years, working as their creative partner for marketing, brand and digital projects.
THE PROBLEM
Inver Re underwent a brand refresh but their website needed to be updated to visually sit in line with their new brand and to capture the new direction of the company. Their new brand look and feel reflected the idea of constantly changing landscapes and was underpinned by the idea of being timeless, yet fresh.
THE SOLUTION
Taking the spirit of the new brand, we crafted an engaging new website. Focus was put on keeping it clean and light yet adding the fresh touch through the use of their playful, flowing graphic devices. These graphics not only add impact, but they are important in underpinning the message of evolving risk landscapes so serve as a central brand asset.
The result is an easy to use, visually polished website that fits seamlessly with the updated brand and showcases Inver Re as an exciting and fresh insurance offering.
In addition to a new website, we produced a number of accompanying marketing collateral, something that we do on a retained basis as their creative partner and brand guardians.
THE RESULTS
Getting the website designed and developed happened at rapid pace, the full turnaround was four weeks in which we were able to deliver a high-end result. Since launching the website in February 2023, we have maintained our partnership with Inver Re, working alongside them in over 30 (and counting) projects.
