March 2024

Our Journey So Far: why becoming a B corp company is our future

3 minutes

As we all know, the business landscape is shifting. And more and more companies are looking beyond just the bottom line, prioritising purpose as well as profit. B Corporations, or B Corps, are leading this change. For those who might not know, B Corps are businesses that meet top-notch standards for social and environmental performance, transparency, and accountability. We’re on a journey to become one, and we want to share our story with you.
So, Where Do We Stand Right Now?

We’ve always believed in doing the right thing. Ethical, sustainable, and purposeful actions have been part of our values since day one. Wanting to really "walk the talk", we decided to aim for the B Corp certification. Right now, we’re deep into the assessment stage, tweaking things here and there to ensure we're in line with B Corp values. And with up to 200 questions to get through - it’s quite the journey.

Why This Matters To Us

Going down the B Corp route wasn’t just a whim. It’s deeply connected to who we are and what we stand for:

  • A True Reflection of Our Values: Business, for us, has never just been about making money. It's about making a difference, too. The B Corp badge would be a fantastic nod to this ethos.

  • Our Pledge to the Planet: Environmental issues are impossible to ignore. Becoming a B Corp means we’re rolling up our sleeves and really getting stuck in with those working towards a greener future.

  • Keeping Things Clear: We believe in being open about how we do things. The B Corp process, rigorous as it is, ensures we stay on track and remain transparent.

A few words from our CEO, Sarah:

“The longer I’ve been in business, the more I’ve seen the tougher side of things – environmental damage, inequality, legal loopholes that bigger firms seem to slide through, and the knock-on effects on people’s well-being. It’s gutting, really. I want things to change, and that means we need to change at NU Creative. We’re not claiming to be perfect, but we’re going to try to make a difference.”

The Path to Certification

Becoming a B Corp? It’s not a walk in the park. Here's a peek at what’s involved:

  • B Impact Assessment: This is a deep dive into everything we do, from where we get our stuff to how we support our community.

  • Performance Requirement: We need to score at least 80 out of 200 on this assessment. No pressure, right?

  • Legal Bits and Bobs: This bit ensures we’re legally committed to doing good.

  • Keeping Things Transparent: We’ll be publishing a report, warts and all, to show how we’re doing against the B Corp standards.

  • Staying on Top: Getting certified isn't the end. Regular check-ups ensure we keep pushing forward.

Why Being a B Corp is so Important

Getting B Corp certified isn't just about a shiny badge. It’s a statement, and it brings some great benefits:

  • Joining a Proper Good Community: We get to team up with companies that share our mindset. Collaborations galore!

  • Pulling in the Right Crowd: People want to work with, and for, companies that really care. This badge says we do.

  • Being a Change-Maker: It's more than just business. It's being part of a crew that's setting new standards.

  • Playing the Long Game: B Corps are all about lasting impact. It's not just about now, but the future too.

To wrap up, we’re not just ticking a box. This B Corp journey is about standing up and being counted, making sure our business reflects what’s in our hearts. It's not always easy, but we're committed.
Keep an eye out: Over the next few weeks, we’ll be chatting more about the shifts we're making as part of this journey. Stick with us; it's going to be quite the ride.

You might also like...



We share regular tips and insights designed to help you rise above your competition.