June 2023

The benefit of content creation

3 minutes

We often see the phrase ‘Content is King’ being used by businesses. And it’s true, but the reality is that we’re still not seeing enough time and effort being put into many businesses' content. Over and over, we see rehashed blogs, lacklustre social media posts and lifeless UX copy on websites.

In today's highly competitive digital landscape, businesses should be seeking innovative ways to stay ahead of the curve. With an overwhelming amount of information available online, it has never been more essential to create a strong online presence that captures and retains the attention of your target audience. And that's where content creation comes in. Content creation is the backbone of any successful digital marketing strategy and is critical to your business's growth. 

And we’re not talking about 10 posts a week that have been churned out by ChatGPT that are repetitive, unverified and unbranded, but real authentic and personalised content that showcases who you really are as a business.

At NU we believe authenticity matters, so when it comes to content creation, our best advice is to just be you! By doing that, it will feel more real, more engaging and more natural for your audience to connect with your brand.

So let’s look at some of the reasons you should invest in your content creation. 

It builds brand trust

Creating authentic content on what your business does and how it helps people, as well as behind-the-scenes and your brand story, builds trust. By educating your customers and potential customers on a particular topic, you will be the go-to brand for all their questions and needs. Even just being there in a fun and humorous way, that they connect with - builds strong loyalty. 

It defines your brand

It takes time to build your brand, and that’s exactly why you need consistent content. By crafting captivating content, you're assembling a collection of visuals and resources that define and identify you as a brand. Each time a user engages with your article or image, you're impacting your brand recognition. By cultivating a content library that embodies your brand, your creations will become unmistakably yours. Ultimately, when someone seeks a product or service like yours, your brand will be their first thought.

It helps with SEO

Content creation drives SEO and traffic to your site. Especially if you’re using the right keywords and creating genuinely engaging content, that people will want to share and interact with. And it’s high-quality content that signals to search engines that your site is valuable, leading to improved rankings. Furthermore, it fosters organic link-building, enhances read times, and encourages repeat visits, all of which contribute to an optimised online presence.

It generates new business

With every new piece of content you share, you are increasing your odds of being seen by a new set of eyes. And with leads coming from content interaction, they will be a lot warmer than any that are cold sourced. 

It helps to present you as a thought leader

Showcasing your expertise, insights, and innovative ideas helps your audience recognise  you as a leader in the industry. By consistently delivering valuable, informative content, you establish credibility and trust with your audience, positioning your brand as a go-to authority. This thought leadership not only garners respect but also drives customer loyalty and brand preference.

Content creation is essential to any brand that wants to stand out, build a loyal customer base and get sales. The main thing is to be authentic in your storytelling. If you consistently stick to your branding, your brand story, mission and values, you’re on the right track. If you need help defining who you are, or with your storytelling, get in touch and let us help you. 


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