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The thoughts and musings from a London brand and design agency

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NU Creative’s journey to becoming a certified B-Corporation

At NU Creative, we’ve always believed in building brands that matter—brands that make a real difference to people and…
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Content
Marketing
Brand
Crafting human-centric brand experiences through storytelling 

People don’t connect with features, but they connect with stories. In a noisy digital…

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Content
Marketing
Digital
Strategy
Why omnichannel marketing + personalisation = better results (and how to do it right) 

In 2025, your audience doesn’t live on one channel. They scroll Instagram in the morning,…

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Social
A/B testing social content: how to stop guessing and start growing

Most brands post on social like it’s a slot machine - pull the lever, hope for…

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Marketing
Digital
The CMS built for performance: Why Craft is our top choice for serious brands

When it comes to building a high-performing website, the platform you choose matters.…

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Marketing
Social
From vanity to value: why social metrics are finally growing up

From Vanity to Value: Why Social Metrics Are Finally Growing UpOnce upon a timeline, we…

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Marketing
Strategy
Social
Social SEO is the new hashtag: how to write captions that get found in 2025

There was a time when posting on Instagram (or TikTok, or LinkedIn) meant picking a…

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Digital
Content
Marketing
Social proof for websites: the secret to trust, traffic and better SEO

Social proof for websites: the secret to trust, traffic and better SEO.  It might seem…

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Content
Marketing
Digital
Humanising B2B brands: Why emotional connection drives business growth

Emotional branding is your secret weapon in B2B. Read on and discover how humanising your…

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